Not only is she an inspiration to many across the African continent and a multi-platinum selling internationally acclaimed African icon, South African singer-songwriter Lira – real name Lerato Molapo – has more up her sleeve that she can share that will benefit many people specifically those in the creative industry in Namibia.
The African star availed herself during a live skype interaction with the singer, and was throughout the discourse engaging with the media – including New Era Weekend – discussing the upcoming Lira Master Class project.
Lira answered questions based on her humble beginnings to her lifetime achievements and ongoing inspiration.
The singer said people should forget the idea that success will come to you like a flash of lightning, because it’s much more about hard graft and being open to your surroundings which can expose you to great opportunities.
The SA Artist, who will be in Windhoek next week Saturday, on August 20, for the 99FM Lira Master Class event opened up about her experiences and achievements and will elaborate more at the opening event.
Lira says sometimes musicians and the people in the art industry are not seen as professionals but that should not be seen as a discouragement but rather a motive to thrive.
“Talent alone is not enough, because talent is a smallest component of your success. Don’t be afraid of failure, because that’s part of the process. You will learn so much from it,” said the songstress, who sees herself as a service provider.
The idea behind the Lira Master Class is to transfer skills, tools, attitudes and insights from one of Africa’s most successful musicians, businesswomen and brands. The event, which is sponsored by DStv, Flying Fish and My Republik, is set to be an experience that is unique in form and aims to do more than entertain.
Speaking on what inspired 99FM to organise the Lira Master Class, Christine Hugo said that it was in line with their brand: “The 99FM brand blueprint is to inspire Afropolitan, urban Namibians to be the masters of their own destiny and we curate and create experiences and content that not only inspires, but also provides tools, direction and a network of experts in Namibia to enable Namibians to live the best life possible.”
She further said: “Lira is an internationally acclaimed African icon. She personifies much of what the 99FM brand values, because she has worked hard to make her own life happen the way she wanted it to be, with discipline and integrity.
“Her success as an artist is as remarkable as her success as a businesswoman and brand. This is why 99FM wanted to create an opportunity for local artists and the public to learn about the story behind the story of Lira and to find the inspiration, guidance, tools and skills that they can apply right here in Namibia, to write their own stories.”
General manager of MultiChoice Namibia Roger Gertze said that the sponsorship is an obvious fit with DStv, due to Lira’s allegiance with M-Net’s popular show, ‘The Voice South Africa’ and her seven-part reality TV series ‘Lira: Dream chaser’, that was broadcast on FOX (channel 125) earlier this year.
“As we would like to see more local content on the DStv platform, we’re excited about the prospect for Namibian talent to seek inspiration from such a renowned artist right here on home soil. We want to use every opportunity for knowledge transfer to build the local television and entertainment industry.”
Commenting on why My Republik is involved in the project, the owner of the Namibian clothing brand, Ally Angula said: “The creative industry, which includes clothing, is a global economic powerhouse and through local brand building initiatives we can make the creative industry not only a contributor to our economy’s GDP, but also get it to be recognised as an industry with the potential of growing the Namibian economy, as well as a foreign income generator. We are however cognizant that it’s a nascent industry and therefore talent development, for the sector to play a meaningful role, is crucial. ”
Explaining their reasons for sponsoring the event, national trade marketing manager of SABMiller Linda Buckingham said: “Flying Fish is very excited to be a part of the sponsorship of Lira in the master class event. Even the Brand Flying Fish refreshes and inspires mixed gender occasions with a fun twist on beer, and everyday life by adding some flavour. Flying Fish is inspiring the youth to try something different and step out of the mundane and normal way of life and experience life with flavor and through fresh eyes.”
The Lira Master Class project consists of two separate events, a Master Class with local artists followed by a music concert at the Warehouse. At the Master Class, 40 invited Namibian musicians will have the opportunity to experience a hands-on master class with Lira.
The second event is a Soul Session Master Class experience at the Warehouse Theatre. The evening event will be in the form of a soul talk session, where Lira will share the inspiring story of her life and career, with a few songs in between that have been significant to her along her journey.
Tickets for the Soul Session Master Class that would take place on Saturday, August 20 at 18h30 are available at My Republik shop at the Grove Mall, as well as at www.staytoday.com.na.
Lira was born in the Daveyton Township in Johannesburg’s East Rand. Her name means ‘Love’ in Sesotho. She studied financial accounting and worked in finance for two years before pursuing a career in music. She runs a record label, called Otarel Music
Lira has been called the “Beyoncé of Africa”, releasing four multi-platinum selling albums, two platinum selling concert DVD’s, a top-selling autobiography she has graced the covers of numerous fashion and lifestyle magazines, while winning accolades from the South African Music Awards, MTV Africa Awards and MOJO Awards, as well as Glamour Magazine South Africa’s Woman of the Year.
She currently has the largest Facebook following of any South African artist – in excess of over half a million fans – and regularly performs to sold out stadiums in Africa.
She was hailed by Essence Magazine as one of the “Five Unique Artists Set to Change Music” and has appeared in L’Uomo Vogue and Forbes, as well as South African editions of Women’s Health, Elle, Glamour, Cosmo, Oprah and Marie Claire.