In case you missed one of the entertainment stories that rocked headlines this week – alongside the Rio Olympics – Bow Wow, the once 13-year-old rapper sensation, announced on Twitter he is about to retire. Retiring from rapping. Bow Wow, real name Shad Moss, is 29 years old. Apparently it has always been his life’s master plan to retire at the age of 30.
And so it happened that he put on Twitter that he is retiring. And he did it with PR flair, with both Twitter announcement and Instagram posts that broke the ice and led to the actual announcement.
But alas, the twitterati responded with dismissive snide remarks bordering on insult. Incredulous of all was one who pointed out that in actual fact rap retired from Bow Wow years ago and hence today Bow Wow has no rap to retire from.
Last Saturday Bow Wow made a post on Instagram: “My last album will be Executive Produced by my uncle Snoop and myself. Since he brought me in the game, its only right I involve him and end it with him.”
He followed up with another post: “Retirement only means that it is time for a new adventure – over 10 million sold. This is last one. THANK YOU for the musical journey!”
The he went to Twitter, where he tweeted: “I always said I’d retire from music before 30. I just can’t see myself at 30 years old rapping.”
To be fair Bow Wow did quite good financially with his rap albums – he tweeted having made about US$20 million (or NS$260 million) from his rap albums. Partly thanks to Snoop Dogg, who although not his real uncle, helped raise Bow Wow’s rapping career.
Bow Wow’s career peaked in the early 2000s when he released several platinum-selling albums. But his last studio album, released in 2009, failed to sell well. To some, it’s not much of a surprise, as his recent albums have failed to hit the success of earlier work.
By working with Snoop, who he worked with on Bow Wow (That’s My Name) in 2000, he says it’s “only right” to end his career with him.
Not to mention that currently Bow Wow’s financial stream appears to be coming from the film industry. He is one of the cast on the CSI: Cyber television series now in its fourth season. He has appeared in Hollywood movies such as Fast and Furious Tokyo Drift, Scary Movies 5, Hurricane Season, Lottery Ticket.
Perhaps it’s alright for the man to retire so he can focus on his acting career.
But judging from the tweet responses, the twitterati do not see it that way. ‘Tryna figure out what Bow Wow’s retiring from, cause music retired from him about a decade ago,’ responded one.
‘Bow Wow retires from rap. Everyone, “wait…he’s still alive?”,’ tweeted the other. One twitterati simply posed this question: ‘Bow Wow retires from rapping…Has he been rapping?’
‘The headline should be “Bow Wow retires from rap. Thinks people care’, said the other.
Bow Wow was 13 years old in 2000 when he released his first album as rapper Lil’ Bow Wow.
There’s also talk that this final album will be released along with a biopic movie.
Last year he announced he’d signed to Diddy’s label Bad Boy Records. The process of the album has “begun”, he said. But it will be a while for release as Snoop is on tour.
The entertainer took the comments in stride, tweeting, “It’s a blessing to have made millions and can retire before 30. I mean I’m extremely happy.” – Compiled from various news agencies.