… Our best sport investment to date -Ekandjo
MTC’s Chief Human Capital & Corporate Affairs Officer, Tim Ekandjo, has showered praise on Namibia’s internationally acclaimed boxing academy, the MTC Nestor Sunshine Boxing & Fitness Academy, saying the academy’s success speaks directly to MTC’s smart investment choices.
MTC is the principal sponsor of the academy, backing them with a three-year N$3.2-million per annum sponsorship, which has over the years seen the Sunshine Academy produce multiple national, continental and international champions as well as a couple of world champions.
“We have sponsored various sports codes in the past but we must single out our investment in the MTC Sunshine Academy.
They are a professional structure with a crystal-clear strategic vision in terms of where they want to see each of their boxers, their growth and development individually and as an organisation. We are very impressed,” said Ekandjo.
“Their marketing strategy is effective; they have established excellent relationships with all media houses and importantly gotten the media interested in not just reporting on fights but also enjoying the fights live while reporting. We are happy with the record crowds each of their fights attract, and people will only come in their numbers once they have confidence that what they are paying for is a quality product and they are in a safe environment. Clearly boxing has become the number one sport in Namibia,” a highly impressed Ekandjo added.
Ekandjo further added that whenever MTC gets involved with any sport code their immediate interest is never in the short term but they usually focus on long-term plans but surprisingly with the Sunshine Academy, MTC continues to get results.
“They have done incredibly well given our population and limited resources to place Namibia comfortably amongst the best performing boxing nations in the world. They have already successfully produced three world titles through two world champions, and various international and African champions. They have also staged one of the biggest unification bouts in the history of African and international boxing, and were recently awarded the Best Promoter in Africa Award by the World Boxing Organization,” he further boasted.
Eight of the Sunshine Academy’s boxers are rated amongst the best in the world, all boasting star world ratings and just recently it was announced that one of the academy’s top performing stars, Julius ‘Blue Machine’ Indongo, is on the verge of making history as he will be fighting for a world title in Russia on December 3.
“The quality of their product has attracted the interest of Africa’s biggest sports channel Supersport, and their fights continue to go live on NBC, and these incredible achievements matter to us, because not only does it allow us to celebrate Namibia’s boxing talent, but it also allows us to create role models, create unity, and re-emphasize the importance of sports as a platform for nation building,” said Ekandjo.